Another week has passed and this week week had great lectures from Ilkka and Bishnu. Ilkka's presentation was about digital strategy and it was really interesting, the lecture was also streamed through the Periscope app. Overall there was about 70-80 students present and over 70 people watching the stream through the app, so approximately 150 people, not bad.
The most intriguing subject of Ilkkas's lecture was the "Paid media - Owned media - Earned media", which i hadn't really given much thought earlier, really eye opening! Bishnu's lecture was also really good, since i used the marketing grader tool to analyze a website, the recommendations kept telling me about "Lead Nurturing" and i had no clue what that was. Good thing he taught us that, right?
My picture of Ilkka's presentation was so bad quality, that i didn't want to upload that, but this picture is pretty much the same.
So this week's task for our target companies was to use the "Marketing Grader Hubspot" tool to analyze the company and 2 competitors. Basicly what the tool does is it checks what kind of social media pages or blogs the target company has, is it search engine optimized, does it have meta data tags and bunch of other stuff also, for example how is it coded and does the coding need to be improved.
We also created a landing page for Lacy Box, which was a totally new thing for us also and turned out to be way harder than we thought before making it. We added there a catchy title, the main text about christmas gifts and Lacy Box being the obvious choice and before that will be the commercial video, which im still editing since the first version wasn't good enough.
Feedback for other blogs
http://roadtodigitalisation.blogspot.fi/2015/10/networking.html
Otto's blog was quite good actually, he has great visuals in his blog and the text is overall really good. I think i have to take some notes of his blog and start using some pictures also. It was also great that he added pictures of "after hours", it made it much more fun to read.
http://lauriolavi.blogspot.fi/2015/10/the-sixth.html
Lauri's blog was short and concise, however i myself would have maybe added some more texts. I personally think that 2 small chapters are hardly enough to cover the whole week.
http://matiastelio.blogspot.fi/2015/10/week-6.html
Matias' blog was also pretty good, he also uses a lot of visuals and has great content in his blog. His texts always have kind of an storyline, which keeps the reader intrigued or me atleast.
http://teemusuomalainen.blogspot.fi/2015_10_01_archive.html
Teemu's blog was quite short also, i guess some people like to keep it short and simple. Like me Teemu could also use visuals on his blog to make it better.
https://www.youtube.com/channel/UC2kt8FdFDF418vPLlP6q6XQ/about
Shpetim was the only one, that i've seen so far to do a video blog on this course. Kind of amazing, his videos were clear and were much more fun to view compared to reading a regular blog. Shame that his videos and channel doesn't have more views and subscribers.
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