Hello, another week of digital business models course has passed. This week we had another great guest lecturer Jyri from Vapamedia, his lecture was about problem solving and creative thinking. The lecture was great and I learnt so much from it, for example how many different ways there are to do things in the marketing business and that everyone has their own ways to operate.
We also started group works for the target companies and our team was assigned to the company called Lacy Box, which is owned by a woman entrepreneur called Lynn. This week our task was to choose few good images from her website that we wanna use in the promotional video that we are going to do in the future. We did a business model canvas for Lacy Box, which turned out to be way better than the last one we did a year ago. We also did a keyword analysis using google AdWords, which was a whole new experience for the whole team and in my opinion it was a useful new technique to learn. We made up 10 keywords and the program showed us diagrams of the expected viewer amount to those keywords and it mixed them into total 116 keywords. On thursday we ended the week by doing powerpoint presentations about what each of us had done and what we are planning to do for the target companies, I ended up presenting our powerpoint alone since the rest of the team was occupied, but it turned out to be quite fun since it was my first time presenting alone in Laurea. Next week we are going to have few lectures and we are doing a blogpost for Lacy Box.
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